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Fundamentals of E-Commerce, SEO, and Digital Marketing – From Store Concept to Selling Online in 3 Days

1. Build your plan

  • Why Launch an Online Store?
  • Business Plan
  • What Products are You Going to Sell Online?
  • Who’s Your Ideal Target Customer?
  • How Will Your Business be Structured?
  • Consulting Services Why and When
  • 6 Habits of Successful Ecommerce Sites

2. Build your brand

  • Find and Evaluate Products
  • Discover and Research Competition
  • Select, Design, and Develop Products
  • Discover the Best Packaging and Presentation
  • Learn Photography Dos and Don’ts
  • Domain Selection and Email Setup
  • Logo Creation, Brand Identity and Brand Voice

3. Build your store

  • Choose a Shopping Cart Software
  • Pick a Theme for Your Online Store
  • Setup Your Online Store
  • Site Navigation & the Necessary Pages
  • Content Design for the Best Conversion Rate
  • Mobile Ecommerce and Responsive Design
  • Graphics How To, Dos, and Don’ts

4. Product Data Entry

  • Product Page Development and Details
  • Working with Data Import Files
  • Product Photography that Sells
  • Product Name Structure
  • Product Description Success
  • Product Variations and Options

5. Catalog, Shipping & Taxes

  • Inventory Controls and Taxes
  • Accepting Payments
  • API Integrations
  • Shipping and Returns… The Beast!
  • Taxes, SSL Certificates and Operations
  • Google and Bing Analytics
  • Top 3 Apps for Ecommerce

6. Pricing It Right

  • Coupon and Discount Codes
  • Cart Level Discounts
  • Bulk Pricing
  • Loyalty Programs
  • Know When to Offer Free Shipping
  • Up-Sell and Cross-Selling
  • Grouping and Kit Product Pricing

7. Store Launch

  • How to Announce Your Store Launch
  • 2 Weeks Prior to Launch
  • Last Minute Pre-launch Checklist
  • Full Working Test Orders
  • Creating Buzz Prior to Launch
  • The First Sale
  • 5 Tools to Start with Success

8. Google Loves Your Store

  • SEO – Search Engine Optimization
  • Meta Data – Titles
  • Meta Data – Descriptions
  • Duplicate content and unique content
  • Back links and internal linking
  • Sitemap submission
  • Schema Rich snippets

9. Social Media Integrations

  • Setting up Social Media Accounts
  • Instagram Social Building
  • Facebook Posting and Advertising
  • Social Shopping Habits
  • Attract the Right Audiences
  • Engage Your Audience
  • 25 Ways to Sell Through Social Media

10. Digital Marketing Strategy

  • Start Planning Your Digital Marketing
  • SEM – Search Engine Marketing
  • How to Pay For Traffic
  • Video Creation and Visual Marketing
  • Content Creation for Customers
  • Best Marketing for Your Products
  • Digital Marketing Budgets

11. Email Marketing

  • Email Marketing List and Campaigns
  • Email Marketing Software Options
  • Shopping Cart Integration
  • Email Design with Templates
  • Automation and Segmenting
  • Growing Your Email Lists
  • Convert Subscribers into Customers

12. Blogging Success

  • Blog Software Options
  • Best Blogging Practices
  • Optimize Layout and Polish Content
  • Implement SEO Tools
  • Social Integrations
  • Content Creation to Create Sales
  • 100 of the Best Blog Article Titles

13. Customers

  • Understanding Your Unique Customers
  • 7 ways to Acquire Customers
  • Delight Your Customers
  • Create Customers who Repeat Purchase
  • Testimonials, Reviews and Referrals
  • 3 Fastest Ways to Grow a Customer Base
  • 20 Ways to Keep Your Customers

14. Optimizing the store

  • Conversion Research
  • Customer Experience Analysis
  • When and How to Start A/B Testing
  • Customer Reviews
  • Refining Your Store and Products
  • First 3 months and the Next 12 Months
  • 5 Most Successful Growth Tactics

15. Beyond Your Store

  • Multi-Channel Retailing
  • Marketplaces Ebay, Amazon, etc…

16. Continuing Education

  • Blogs  and Authors to Read
  • Online Courses
How many days is the course?

The full ecommerce training seminar is a 3 day hands-on, actionable seminar. Each day will start at 9:00 am and run until 5:00 pm. We also offer each individual session in Tulsa, OK.

What is included in the price?

Your Seminar Pass includes you access into each of the 3 days of live seminars. Lunch in also provided each day for the students.

How many students attend each course?

We allow a maximum of 15 students per seminar.  Each seminar will have 1 lead instructor and 1-2 assistants.

Who should attend the Complete Ecommerce Course?

This course is intended for businesses or individuals who are looking to launch an online store to sell products. It is also for companies that have an online store that is not performing well and need to know how to move their store to the next level.

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